Your query: Take another lookPosted: August 29, 2011
I’ve got a new gig, writing for a local weekly paper called Oregon Coast Today. The editor knew my work, and when a need arose, she called me. All I did was keep myself visible, most recently at a free writing workshop she taught for our local branch of Willamette Writers. I honestly hate networking, but contacts will get you farther than anything else in the writing business. I know, we’d like to believe talent is the key, but it’s contacts.
We have agreed that I will write a minimum of two features a month for a pleasing amount of money. So, I already have the gig. However, I still need to pitch my ideas. Here’s where we come to today’s lesson. What the editor wants is extremely specific. The stories must be local, happening right here in Lincoln County or south Tillamook County. They must promote something that is happening in the foreseeable future or something that people can do anytime. Readers must be able to take that story and do something.
There’s no coverage of things that have already happened. There are no free publicity stories about local businesses or local artists. Articles must come with photos, either mine or pictures that I am sure I can obtain from someone else. The writing must fit the breezy, let’s-have-fun tone. Overall, my queries must be very specific.
I pitched a story on an upcoming Art Walk happening over Labor Day weekend. Because I’m personally involved, I had contacts, access to pictures, and a lot of details. She bought it. I also pitched a story on an upcoming set of events around Sept. 11 on the theme of peace. I didn’t have much information, mentioned what I knew and said there would be “other cool stuff.” I would call the person in charge if she was interested. She said: Try again with more information. In addition, I pitched a “glass pumpkin patch” being displayed at a local gallery. It’s a business. I failed to mention the raising-money-for-Food-Share angle. She said: No.
I remind you that I already have the gig. We have enough stories already lined up to keep me busy. If you’re querying a publication that doesn’t already know you, you need to work even harder to make sure your query matches that publication’s mission and is as specific as possible. You need to know exactly what that story is going to contain before you ask an editor to let you write it. It works better that way for both of you because the editor knows what she’s getting, and you know you can provide it.
So, before you send that query, take another look. If there’s anything vague about it, make it specific. If it doesn’t quite fit the publication’s mission, try again.
That’s what I’m doing today.