If I’m not going to get rich, why publish a book?Posted: July 24, 2012
For the last few weeks, we’ve been talking about book publishing. Posts have covered making the decision to write a book, how to approach a traditional book publisher or literary agent, and how to self-publish with a print-on-demand company. Before we move on to e-books and other forms of self-publishing, let’s take a minute to talk about why we might want to publish a book.
Dick Lutz, an author/publisher, notes that publishing a book is like buying a lottery ticket. One’s chances of winning the big jackpot—fame and fortune–are small, but we love to try because there’s always a chance that this book is the one.
In a recent column, he wrote something that got me nodding my head and writing “Yes!” “Success at book publishing can be measured in many ways. It’s not only whether or not you make money. Many a book that didn’t sell well enough to break even is still a success in that it served a purpose or fulfilled a need.”
Lutz goes on to list reasons to publish a book besides getting rich, all of them valid. Most of us don’t write just to get rich and famous. We also write to tell a story that needs to be told, to inspire, inform, educate, or entertain. We might do it just for fun or as a stepping stone to building a career.
I’ve been thinking about all this as I try to figure out how to explain to my father why I just spent $2,500 to print copies of my new book, Childless by Marriage. I’m sure I’ll spend more to publicize and market it. I hope I make money at it. I believe that I will at least match the modest but steady income that I get from my other books.
I daydream about a major publisher picking it up and zooming it to number one on the bestseller lists. But even if that doesn’t happen, I needed to tell this story. I needed to open the discussion of what it’s like to be childless because the man you marry is unable or unwilling to have children with you. If I never make a cent, I’ll still be glad I published this book.
Childless by Marriage has been available as a Kindle e-book since Mother’s Day. Yesterday, I picked up nine boxes of the paperback version. I’m not sure where to store them yet. I could have used the print-on-demand method, where the book is stored in digital form on a computer somewhere and copies are only printed as orders come in, but I’m an old-fashioned writer. I wanted books I could hold in my hand, carry in my car, sell at talks, meetings, fairs, conferences, etc. I didn’t want another company to come between me and my readers.
This book took more than a decade to see print. I will spend years marketing it and talking about it. Like a child, a book becomes a permanent part of your life. Before you commit to such a project, know why you’re doing it. If money is your only object, think again.