Traditional Self-Publishing, Part 4: Getting your book printedPosted: September 7, 2012
Our previous posts have covered editing your books, designing a cover, and formatting your books. It is possible, although not always wise, to do all of these things ourselves, but we’re probably not equipped to print our own books. Unless we’re doing print on demand, which we discussed in July, our next step is to get the book printed. This is the biggest cost of producing your own book, so it pays to choose wisely.
Where do I find a printer?
There’s always the phone book. If you look under “printing,” you may find several listings, a lot if you live in a big city But not all printers are equipped to print books. If they say they do books, ask to see some samples. Are they well printed and bound? Does the ink come off on your hands? Is the print consistently clear and dark? Can they do full-color covers or are they limited to one or two “spot” colors?” Will they help you prepare the book for printing? Ask to see samples of paper and cover stock. Don’t settle for junky-looking books.
You don’t have to settle for a local shop. Lots of publishers, including big-name traditional publishers, get their books printed out of state or even out of the country because it’s less expensive. These days, book files are sent online, so it doesn’t really matter where they are. Ask other authors where they get their books done. Look on the copyright and acknowledgment pages of published books for mentions of what company printed them. Visit their web pages or call them to see if they might be the right printers for you.
How much is this going to cost me?
Approach several printers to get estimates for the cost of printing your book. You will need to know how many pages the finished book will be, how many copies you want, and how much you can afford to spend. It helps to figure out how much you will charge for the book so you can see how much you will make on each copy once you subtract the printing costs. The more copies you print, the lower the per-copy price will be, but be realistic about how many boxes of books you want piled up in your house. Remember, you can always go back and print more.
By now, you’re grinding your teeth, wanting specific numbers. Okay, I’ll lay it out here. My newest book, Childless by Marriage, cost me $8.19 per book for 300 copies, totaling $2,458. In addition to this, I paid $103 for them to design the cover, another $100 for promotional postcards and $60 for three stand-up foam-backed posters. I’m charging $15.95 a book. Most retail stores will ask for a 40 percent discount. Amazon demands 55 percent. You do the math.
To be honest, prices at the small-town shop I use are a little high, but they’re local, they help me a lot with the formatting and other details, they design fabulous covers, and I have a long history with them. When I want more copies or more promotional materials, all it takes is an email and they start printing. But I won’t lie. As we say here in Oregon, it’s “spendy.”
A Google search will yield lots of companies offering to publish your book for as low as $2.94 a copy. They may be great. Check them out. All of them will give you a free estimate. But watch out for hidden costs–shipping?–and ask for a sample of their work before you trust them with your book.
How long will it take?
One of the big advantages to self-publishing vs. having a traditional publisher do it is that you can have your printed book in a few weeks vs. a year or longer. One of the disadvantages is that most of us don’t have warehouses or a shipping crew. You will receive all of the books at once and will need to find a clean, dry place to store them. Having all of these books underfoot should inspire you to get busy marketing your new book.
Opening that first box full of the book your wrote and published is going to feel fantastic.