Print market guides are not enough anymore

Print vs. digital? In the writing world, the conversation about which is best never seems to end. Which is a better way to reach readers? Will print books soon become extinct? Does reading on a screen change how we experience books? Etc.

But in one area, I’m here to tell you digital is better. That area is market guides. For decades, I bought the latest Writer’s Market every year. I also bought the Writer’s Handbook, Poet’s Market, guides to agents, and other marketing books. Having them on paper was handy. I could sit out in the sun and go through the listings, marking the likely markets with paper clips or Post-Its. I could write in corrections and changes I found in my writing magazines or online. I plotted my marketing plans with lists of names and page numbers for magazines, newspapers and book publishers. I loved when the new guides arrived, so full of opportunities.

But here’s the thing. It usually takes a year or longer to publish a book. By the time those books are published, the information they contain has changed. I have been going through my own book, Freelancing for Newspapers: Writing for an Overlooked Market, checking the references, and at least half are out of date. I try to keep my online reference list (which you can access above) current, but I can’t do anything about the print version.

The same goes for the market guides. Editors, addresses, and requirements may all have changed by the time you read about a publication. They might not even be in business anymore. So you have to go to their website to get the latest information. While you’re there, you can read as much content as they make available to get a better idea of what they publish. If it all looks good, you may be able to follow a link to a submission form by which you can submit your work right away. Digitally, of course.

The Writer’s Digest company that publishes Writer’s Market and its sister books for poets, short story writers, screenwriters, etc., has an online guide at writersmarket.com. It costs $39.99 a year or $5.99 a month to subscribe. If you find a market of interest there, you will end up clicking through to the publication’s website. Ultimately, you always have to go to the website, so why not start there? Do a Google search for your type of publication, such as “parenting magazines” and follow the links to the ones that interest you. It doesn’t cost a thing and gets you to the latest, most accurate information.

The market books are not useless. Most contain wonderful articles about all aspects of writing and publishing, and you can still take them out in the sun to peruse the possibilities. Just know that that’s not enough. You have to go online. Also know that old market guides that you might find in second-hand stores are not going to be much help.

Do you have favorite market listings that you use? Let’s share in the comments and compile a list, okay?

We can’t send out what we don’t write, so now . . . Let’s go write.

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