Pitch, pitch, pitch. With some writing groups and conferences, the air is filled with that word. It has a lot of different meanings. We can pitch a baseball, pitch something into the trash, select a key for a song, pitch a tent or pitch a fit. The dog can get covered with pitch from the pine trees in my neighborhood. But for writers, pitch, as my Webster’s says, is “to make a sales pitch.”
Most of us are writers not salespeople, so it’s going to take some extra courage to start pitching, but it also requires writing skill, which we have.
The pitch is the basis of a query for a novel or any other kind of book, whether you deliver it on paper, by e-mail or in person at a conference. For a pitch, you need to distill your story into a few sentences that describe what kind of book it is, what it’s about, and who’s going to want to read it. Then, if you have time, you’ll describe, briefly, who you are and why you’re qualified to write this book. In writing, it should fit on one page. In person, you may only have a minute or two to spew it out before the listener loses interest.
The pitch is the most important thing you’ll write for this book, and you’ll use it long after it’s published for every interview, media appearance and conversation with book-sellers and readers. Even in casual conversation, if someone asks what your book is about, you need to be able to tell them in a few clear sentences. You can’t go into all the details of the plot. “Well there’s this girl, and she meets this guy, and oh, she only has one leg, and the guy’s a doctor and, um…” That’s not going to fly. What is the essence of this book? For example, I say that my novel Azorean Dreams is a Portuguese-American love story in which an independent newspaper reporter of Portuguese descent falls in love with a newly arrived immigrant who has old-fashioned ideas about how women should act.”
For good ideas about how to describe your book, read the descriptions on the back covers of books or the summaries on book sales sites. Check out movie descriptions online or in the TV guide.
Once you get the story across in a few lines, you need to know where it fits in the bookstore, whether virtual or bricks-and-mortar. Is it a mystery, a romance, historical, fantasy, literary? Can you compare it to other books? If you say it’s Stephen King meets Harry Potter, we know where you’re at. A little Anne Tyler and a little Ann Lamott? Okay, we get it. Now don’t go saying your book is better than any of these. No bragging. Just offer information and let the reader/listener decide that it’s fabulous.
Now it’s time to tell about you. If you have relevant experience, say it right away. If you’re writing about politics and you’ve been involved in campaigns or been elected to office yourself, that’s an important selling point. If you set your story in the Grand Canyon and you’ve worked there as a ranger for the last 10 years, say so. If some event in your own life drove you to write this story, put it in your pitch. And yes, if you have writing credits, if you have experience in the media, if you have developed a big following for your blog, tell it to help sell it.
A writer’s pitch is a sales pitch. Your book is the product, but you’re part of the package. Yours are the face and the voice that go with the book. Agents and editors want to know what they’re selling.
There’s a lot more to talk about: synopses, sample chapters, who to offer your book to and how. Stay tuned; it’s all coming up here at Writer Aid. I welcome your questions.
One of many helpful references on this subject is The Writer’s Guide to Queries, Pitches and Proposalsby Moira Allen. I wrote the chapter on pitching to agents at a writing conference, but the whole book is filled with useful information.
Meanwhile, you can’t sell what you haven’t written. Before you pitch a novel, you need to finish it.
So now go write.